The Orchard Blog


Cultural Phenomenon by orchardblog
March 16, 2005, 9:37 am
Filed under: Uncategorized

Yesterday I received a copy of Fast Company Magazine. It is a business magazine that Scott introduced me to several years ago, and ever since then, I’ve been hooked!

I was reading an article in the magazine called “cultural phenomenon.” The article was about a bank called Umpqua. The CEO’s name is Ray Davis. The premise of the article was a broad look into the culture of Umpqua bank. It was an analysis of creating a strong culture of service by — teaching it, measuring it, empowering it, and reinforcing it.

A quote from the CEO, Ray Davis: “Maintaining a culture is like raising a teenager,” he says. “You are constantly checking in. What are you doing? Where are you going? Who are you hanging out with?”

I said that, to say, I believe all of us could attest to the fact that Jesus did a good job at assesing the culture he was trying to create. He talked about it, modeled it, measured it, empowered others in it, and reinforced it!

Jesus constanly generated a culture that brought people back to “loving God and loving people.” Simple? Yes. Shouldn’t it be simple? Shouldn’t it be applicable to every day life? Jesus introduced his disciples to it, the sick to it, the poor to it, and the world.

The gist of the article is that a culture is simple to create, as long as everybody understands what it is they are trying to generate.

What else do you see in the life of Jesus that helps you realize that he created a cultural phenomenon?

What do you think?

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